Visual Storytelling
in Motion
A collection of short form, social first work that blends creative direction, storytelling and community. These projects explore how strategy and emotion meet in motion. From growing brand platforms to experimenting with personal storytelling on Tiktok or Instagram. From dreamy zine inspired visuals to confident career storytelling, I use TikTok as a canvas for emotional branding, aesthetic direction, and hands on video production, with each channel reflecting a different facet of my creative identity.
Watch on Tiktok
Watch on Tiktok
Watch on Tiktok
Collaborated with influencers and integrated product storytelling into short form videos, helping position Teecaake as a playful, aesthetic forward lifestyle brand.
Handled all aspects of video production, scripting, filming, editing, captioning, and trend adaptation, to build a cohesive brand voice and visual identity.
Strategically leveraged TikTok trends and audio culture to increase engagement, drive traffic to Teecaake’s shop and build a loyal community around the brand.
Grew Teecaakeart’s TikTok from 0 to 41.2K followers and over 1.4M organic views between 2020–2022 by producing consistent, trend led content that resonated with Gen Z audiences.
Used TikTok as a creative lab to experiment with narrative formats, trend adaptation, and visual branding, culminating in the launch of Spooshlet Vol. 1 and the Inspoosh World philosophy.
Built a dreamy, scrapbook-inspired TikTok channel (@spooshiii) with over 1,400 followers, blending poetic writing, soft visuals, and celestial motifs to create an emotionally immersive brand experience.
Produced all content independently, including scripting, filming, editing, and visual direction, with a focus on zine culture, South Asian identity, and Gen Z emotional storytelling.
1.4K+ followers | Writing, identity & storytelling through motion. Crafted a cohesive brand voice through captions, hashtags, and aesthetic choices that resonate with niche communities seeking softness, nostalgia, and cultural depth.
Poetic voiceovers, strategic brand messaging
Remixing TikTok culture with originality and building aesthetic worlds and loyal communities
Positioned the channel as a digital portfolio, integrating emotional branding, community-building, and UX design into a compelling narrative for hiring managers and creative teams.
Produced multi-part video series covering marketing strategy, branding case studies, and campaign ideas for dream brands like Glossier, Fenty Beauty, and Rare Beauty.
Demonstrated on-camera confidence and strategic thinking, using TikTok as a platform to pitch ideas, share dissertation insights, and rebrand personal projects like Inspoosh.
Created as a personal branding channel, showcasing professional experience through the “CV in Motion” series, a visual storytelling format that blends career highlights with creative flair
Visual Storytelling
in Motion
A collection of short form, social first work that blends creative direction, storytelling and community. These projects explore how strategy and emotion meet in motion. From growing brand platforms to experimenting with personal storytelling on Tiktok or Instagram. From dreamy zine inspired visuals to confident career storytelling, I use TikTok as a canvas for emotional branding, aesthetic direction, and hands on video production, with each channel reflecting a different facet of my creative identity.
Watch on Tiktok
Watch on Tiktok
Watch on Tiktok
Collaborated with influencers and integrated product storytelling into short form videos, helping position Teecaake as a playful, aesthetic forward lifestyle brand.
Handled all aspects of video production, scripting, filming, editing, captioning, and trend adaptation, to build a cohesive brand voice and visual identity.
Strategically leveraged TikTok trends and audio culture to increase engagement, drive traffic to Teecaake’s shop and build a loyal community around the brand.
Grew Teecaakeart’s TikTok from 0 to 41.2K followers and over 1.4M organic views between 2020–2022 by producing consistent, trend led content that resonated with Gen Z audiences.
Used TikTok as a creative lab to experiment with narrative formats, trend adaptation, and visual branding, culminating in the launch of Spooshlet Vol. 1 and the Inspoosh World philosophy.
Built a dreamy, scrapbook-inspired TikTok channel (@spooshiii) with over 1,400 followers, blending poetic writing, soft visuals, and celestial motifs to create an emotionally immersive brand experience.
Produced all content independently, including scripting, filming, editing, and visual direction, with a focus on zine culture, South Asian identity, and Gen Z emotional storytelling.
1.4K+ followers | Writing, identity & storytelling through motion. Crafted a cohesive brand voice through captions, hashtags, and aesthetic choices that resonate with niche communities seeking softness, nostalgia, and cultural depth.
Positioned the channel as a digital portfolio, integrating emotional branding, community-building, and UX design into a compelling narrative for hiring managers and creative teams.
Produced multi-part video series covering marketing strategy, branding case studies, and campaign ideas for dream brands like Glossier, Fenty Beauty, and Rare Beauty.
Demonstrated on-camera confidence and strategic thinking, using TikTok as a platform to pitch ideas, share dissertation insights, and rebrand personal projects like Inspoosh.
Created as a personal branding channel, showcasing professional experience through the “CV in Motion” series, a visual storytelling format that blends career highlights with creative flair
Poetic voiceovers, strategic brand messaging
Remixing TikTok culture with originality and building aesthetic worlds and loyal communities
Visual Storytelling
in Motion
A collection of short form, social first work that blends creative direction, storytelling and community. These projects explore how strategy and emotion meet in motion. From growing brand platforms to experimenting with personal storytelling on Tiktok or Instagram. From dreamy zine inspired visuals to confident career storytelling, I use TikTok as a canvas for emotional branding, aesthetic direction, and hands on video production, with each channel reflecting a different facet of my creative identity.
Watch on Tiktok
Watch on Tiktok
Watch on Tiktok
Collaborated with influencers and integrated product storytelling into short form videos, helping position Teecaake as a playful, aesthetic forward lifestyle brand.
Handled all aspects of video production, scripting, filming, editing, captioning, and trend adaptation, to build a cohesive brand voice and visual identity.
Strategically leveraged TikTok trends and audio culture to increase engagement, drive traffic to Teecaake’s shop and build a loyal community around the brand.
Grew Teecaakeart’s TikTok from 0 to 41.2K followers and over 1.4M organic views between 2020–2022 by producing consistent, trend led content that resonated with Gen Z audiences.
Used TikTok as a creative lab to experiment with narrative formats, trend adaptation, and visual branding, culminating in the launch of Spooshlet Vol. 1 and the Inspoosh World philosophy.
Built a dreamy, scrapbook-inspired TikTok channel (@spooshiii) with over 1,400 followers, blending poetic writing, soft visuals, and celestial motifs to create an emotionally immersive brand experience.
Produced all content independently, including scripting, filming, editing, and visual direction, with a focus on zine culture, South Asian identity, and Gen Z emotional storytelling.
1.4K+ followers | Writing, identity & storytelling through motion. Crafted a cohesive brand voice through captions, hashtags, and aesthetic choices that resonate with niche communities seeking softness, nostalgia, and cultural depth.
Positioned the channel as a digital portfolio, integrating emotional branding, community-building, and UX design into a compelling narrative for hiring managers and creative teams.
Produced multi-part video series covering marketing strategy, branding case studies, and campaign ideas for dream brands like Glossier, Fenty Beauty, and Rare Beauty.
Demonstrated on-camera confidence and strategic thinking, using TikTok as a platform to pitch ideas, share dissertation insights, and rebrand personal projects like Inspoosh.
Created as a personal branding channel, showcasing professional experience through the “CV in Motion” series, a visual storytelling format that blends career highlights with creative flair