Instagram 28.4k Followers
1 Viral Campaign (“Love on Tour Posters”)
Role: Social Media AssistantTimeline: Dec 2019 – Dec 2022
TikTok Growth from 0 to 41.2k followers
Teecaake is a small business specialising in customised apparel with a focus on pop culture and fandom merchandise. As the social media manager, I was responsible for developing a cohesive content strategy that would increase brand awareness and drive sales. I managed the content across TikTok & Instagram, strategising and launching viral campaigns that significantly increased follower counts.
Created and scheduled daily content for both TikTok and Instagram, aligning visuals with brand tone.
Shot and edited videos using CapCut, optimising trends, cuts, and captions for engagement.
Researched hashtags, trends, and audio patterns to predict and react to TikTok’s rapid algorithm shifts.
Built and updated Instagram story templates, curated highlights, and managed community DMs.
Analysed weekly performance to refine strategy across both platforms.
See Instagram
During Harry Styles’ Love On Tour, Tahira initiated a TikTok series documenting the hand-drawn poster process for fans. Using trending audios and time-lapse editing, she positioned the product not just as merch, but as art made with love.
Why It Worked:
- Tapped into fandom emotion with hand-crafted visuals.
- Hooked viewers early with transformation edits.
- Boosted storytelling through captions and audio choice.
- Generated organic traction with shares, recreations, and stitch duets.
Results:• Thousands of shares and saves• Reposts by fan accounts and influencers• Drove Instagram followers + web traffic during the series run
See TikTok
Results
Gained Experience and Exposure
- Updating WordPress product listings
- Collaborating on seasonal launch planning
- Learning the basics of e-commerce UX and how users flow from content to cart
See the full Teecaake 2.0 project here
Created product mockups and developed the Teecaake 2.0 brand refresh PDF a comprehensive guide that helped elevate the brand’s look and feel while aligning with its community vibe.
Visit Website
Instagram 28.4k Followers
1 Viral Campaign (“Love on Tour Posters”)
Role: Social Media AssistantTimeline: Dec 2019 – Dec 2022
TikTok Growth from 0 to 41.2k followers
Teecaake is a small business specialising in customised apparel with a focus on pop culture and fandom merchandise. As the social media manager, I was responsible for developing a cohesive content strategy that would increase brand awareness and drive sales. I managed the content across TikTok & Instagram, strategising and launching viral campaigns that significantly increased follower counts.
Created and scheduled daily content for both TikTok and Instagram, aligning visuals with brand tone.
Shot and edited videos using CapCut, optimising trends, cuts, and captions for engagement.
Researched hashtags, trends, and audio patterns to predict and react to TikTok’s rapid algorithm shifts.
Built and updated Instagram story templates, curated highlights, and managed community DMs.
Analysed weekly performance to refine strategy across both platforms.
See Instagram
During Harry Styles’ Love On Tour, Tahira initiated a TikTok series documenting the hand-drawn poster process for fans. Using trending audios and time-lapse editing, she positioned the product not just as merch, but as art made with love.
Why It Worked:
- Tapped into fandom emotion with hand-crafted visuals.
- Hooked viewers early with transformation edits.
- Boosted storytelling through captions and audio choice.
- Generated organic traction with shares, recreations, and stitch duets.
Results:• Thousands of shares and saves• Reposts by fan accounts and influencers• Drove Instagram followers + web traffic during the series run
See TikTok
Results
Gained Experience and Exposure
- Updating WordPress product listings
- Collaborating on seasonal launch planning
- Learning the basics of e-commerce UX and how users flow from content to cart
See the full Teecaake 2.0 project here
Created product mockups and developed the Teecaake 2.0 brand refresh PDF a comprehensive guide that helped elevate the brand’s look and feel while aligning with its community vibe.
Visit Website
Instagram 28.4k Followers
1 Viral Campaign (“Love on Tour Posters”)
Role: Social Media AssistantTimeline: Dec 2019 – Dec 2022
TikTok Growth from 0 to 41.2k followers
Teecaake is a small business specialising in customised apparel with a focus on pop culture and fandom merchandise. As the social media manager, I was responsible for developing a cohesive content strategy that would increase brand awareness and drive sales. I managed the content across TikTok & Instagram, strategising and launching viral campaigns that significantly increased follower counts.
Created and scheduled daily content for both TikTok and Instagram, aligning visuals with brand tone.
Shot and edited videos using CapCut, optimising trends, cuts, and captions for engagement.
Researched hashtags, trends, and audio patterns to predict and react to TikTok’s rapid algorithm shifts.
Built and updated Instagram story templates, curated highlights, and managed community DMs.
Analysed weekly performance to refine strategy across both platforms.
See Instagram
During Harry Styles’ Love On Tour, Tahira initiated a TikTok series documenting the hand-drawn poster process for fans. Using trending audios and time-lapse editing, she positioned the product not just as merch, but as art made with love.
Why It Worked:
- Tapped into fandom emotion with hand-crafted visuals.
- Hooked viewers early with transformation edits.
- Boosted storytelling through captions and audio choice.
- Generated organic traction with shares, recreations, and stitch duets.
Results:• Thousands of shares and saves• Reposts by fan accounts and influencers• Drove Instagram followers + web traffic during the series run
See TikTok
Results
Gained Experience and Exposure
- Updating WordPress product listings
- Collaborating on seasonal launch planning
- Learning the basics of e-commerce UX and how users flow from content to cart
See the full Teecaake 2.0 project here
Created product mockups and developed the Teecaake 2.0 brand refresh PDF a comprehensive guide that helped elevate the brand’s look and feel while aligning with its community vibe.
Visit Website